Competitive benchmarking of the phosphate market: Africa

The challenge:

A US commodity trading company asked Diligencia to conduct a detailed market analysis and competitive pricing research exercise in order to better understand the market for rock phosphate and associated fertiliser products across the African continent. This request came against the backdrop of increased competition for raw materials and the discovery of new resources in countries such as Morocco, Togo, Gabon and Senegal.  

The solution:

Diligencia’s experienced team of multilingual analysts conducted extensive qualitative research across a number of key markets in Africa to gain detailed insight into market dynamics, such as anticipated demand and investment plans. Our interviewees across more than five countries included phosphate traders, investors, producers and market analysts.

The result:

Based on the findings of our interviews with over 25 correspondents, Diligencia was able to extract key insights and conclusions on the current and future state of the phosphate market in Africa. Combined with our own desktop research and knowledge of the individual companies active in the market, we were able to provide the client with a complete competitive benchmarking exercise and pricing information which the client could immediately feed into their trading strategy.